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This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related decisions.
He…
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Markus Lutteman
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Lennart Wrigholm, Göran Brandels, Peder Sveder
Brita-Lena Ekström
Marja Grill
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Malin Albertsson, Malin Johansson
Staffan Jeppsson